Welcome back to "The Science of Sex," a new blog topic I'm doing that looks at the scientific aspects of sexuality and how they might apply to the erotica genre.

This week's topic is an article that ran in the UK Guardian, entitled "Evolutionary psychologists turn attention to romantic fiction." The basic gist of the article is that scientists analyzed 15000 book titles from Harlequin Romance, looking for words that might indicate what women look for in a mate. (Definitely read the article for specific details; it is very interesting). Researchers hypothesized that certain key words would be more likely to show up in titles, reflecting the interests they believe women readers have in finding a suitable mate and reproducing.

Words like 'love,' 'bride,' 'baby,' and 'marriage' showed up most often, as did occupational titles like 'doctor' and 'cowboy.'

What's interesting to note here is that the researchers "...concluded that Harlequin romance novel titles were 'congruent with women's sex-specific mating strategies, which is surmised to be the reason for their continued international success'." (This quote comes straight from the UK Guardian article linked to above). This statement, and the key word analysis itself, has me scratching my head a bit. Granted, I'm not a psychologist or evolutionary scientist. However, I've got two degrees, both in communications, and was required to conduct a research project for my master's degree and take courses on qualitative and quantitative research methodology, which is just a fancy way of saying I know a little bit about how research is done and what research findings may or may not actually mean.

For starters, I think it's interesting the scientists analyzed the titles of 15000 romance novels, but even the most frequently occuring word in those titles - love - only showed up 840 times. If I'm doing my math right, that's about 5.6%. That's not a very high percentage. Secondly, I'm not sure how the appearance of words like 'love,' 'bride,' 'baby,' and 'marriage' (the most frequently appearing words) are a reflection of "women's sex-specific mating strategies..." I mean, honestly, I expect to see the words 'love,' 'bride,' 'baby,' and 'marriage' show up in romance novel titles because the topic of the book is romance. Just like I'd expect to see words like 'rocket,' 'planet,' and 'alien' show up in a science fiction title or the words 'death' and 'murder' show up in mystery and crime novel titles. Those words are an indication of the genre of the book.

Analysis on the frequency of occupational words like 'doctor' and 'cowboy' did seem to jive more with the idea that yes, romance titles reflect what women are looking for in a mate, but again those words didn't show up frequently enough for me to think their appearance was statistically significant.

And then there's my final problem with this research. The scientists looked at the novel titles for one publisher and only one publisher - Harlequin. I'm curious to know if they looked at the titles of other romance publishers, would they be able to replicate their results? In other words, would the words 'love,' 'baby', 'marriage,' 'doctor,' 'cowboy,' etc., show up with the same frequency in another 15000 titles from a different romance publisher? Would they show up more often? Less often? Remember that titles often reflect the brand image of a publisher, so it's possible that maybe these words showed up so frequently in Harlequin's titles because Harelquin wants to project a particular brand. Therefor the findings might not hold steady across all publishers. It'd be interesting to see what key words these researchers might find showing up in small, independent publishers and e-publishers. And it'd be really interesting to see what they might find analyzing the titles of erotic romance and GLBTQ romance novels. And if they were to take a look at paranormal romance titles... Can you just imagine what they might make of 'occupational titles' like 'vampire' and 'werewolf'?

Anyway, that's my two-cents worth on the topic. Again, I'm not a scientist, just someone who's spent a little time studying research methodology, including how to analyze results. And I haven't read the actual article yet, though I have tracked it down. You can download the PDF at this link - http://www.jsecjournal.com/CoxV3I4.pdf.

Let me know what you think of this, if you agree or disagree with what I've said or with the findings of the research. I'm keen to hear what other people think.

For a long time now, I've been trying to come up with a regular blog post topic that really defined my thoughts on the erotica genre and was pretty descriptive of who I am as an erotica writer. I don't do romance, no straight up sci-fi or fantasy. My erotica is not simply stories of sex scenes between two or more people. I write weird stuff to be honest; stories about plants having sex, and aliens discussing gender roles, etc. During a discussion with Nobilis Reed and Ann Regentin on our joint podcast The Good Parts, I realized that I get a lot of my best story ideas from scientific articles in newspapers and magazines, like National Geographic or Psychology Today. And this got me to thinking. If I were going to teach someone what I know about writing erotica, it would be to look at science for intriguing story ideas. For instance, a couple of months ago, National Geographic ran an article on orchids, including one particular species familiarly called the "prostitute orchid?" This particular species of orchid cross dresses as a female bee in order to lure male bees in to mate with it. While the male bee is busy getting his insectile rocks off on the fake femme, the orchid gets busy securing pollen to the bee's nether regions. By the time the bee finally figures out he's been duped into humping a flower, he's already been coated in pollen (or as I like to call it, orchid sperm). The poor bee flies off in search of a real female bee, only to run into another cross dressing flower where he ends up depositing the pollen from the first orchid, thus becoming an unwitting courier in the mating rituals of flowers. Bizarre story, isn't it? And yet fascinating too. Imagine being the flower, trying to lure the bee in so you could hose him down with your seed. Or better yet, imagine being the bee, looking for LUV in all the wrong places. What if there were a society of sentient beings where this sort of mating was carried out as a ritual? The males and females of the species would have to rely on a member of a separate species to carry out an important and very intimate transaction in order to breed. Would the courier species charge money for their services? And how would humans react to encountering an intelligent alien species in which this sort of activity was the sexual norm? These are the sort of ideas I love to sink my teeth into and write about. And since I think this is something that makes me a bit unique among erotica writers, I've decided to work on a semi-regular post that I'll put up on Fridays called The Science of Sex. Some weeks, I'll post links to articles I've come across on the web about sex and scientific discoveries in the news. Other times, I'll give my thoughts on what I've read or researched recently, and how I might spin a particular bit of science news into a story idea. And folks are free to run with any ideas I come up with. I don't mind discussing my thoughts or inspiring people to write stories of their own. For this week, here's a link to the National Geographic article on orchids that I mentioned above, entitled Love and Lies - http://ngm.nationalgeographic.com/2009/09/orchids/pollan-text/1. And if that isn't enough for you, here's an article from Web MD on the health benefits sof sex - http://www.webmd.com/sex-relationships/features/10-surprising-health-benefits-of-sex. Interesting stuff to know, and could be the basis of some intriguing story ideas. I know I've got one brewing in the back of my head even now! Read it and enjoy and I'll keep my eye out for more Science of Sex topics for future posts!